Swiss chocolate maker Barry Callebaut announced in 2017 to discovery and production of a new type of chocolate so-called 4th type of chocolate.
This chocolate is a mixture of dark, ruby and white; milk had now included the chocolate family. There were skeptics, of course.
According to The New York Times that people were still debating whether or not white chocolate should even be measured chocolate, let unaided ruby.
Today, the world’s leading discovered of good chocolate and cocoa products. It recognizes as Ruby which is made from the Ruby cocoa bean. Ruby chocolate has a strong taste and feature reddish color.
The Ruby chocolate is launch with the clean berry-fruitiness and color precursors are naturally present.
The cocoa beans are sourced from different regions of the globe.
Barry Callebaut takes a lot of time to innovative process because the bean has a precise set of attributes,
Ruby chocolate meets a consumer require no chocolate ever did before.
It’s expected that Ruby, like Dark, Milk and White chocolates will be introduced in different product categories. According to the international consumer agency research
The Ruby chocolate is invention is the work of global R&D centers of Barry Callebaut in France and Belgium. It is invented after a 175 year of researching in the Jacobs University global network of 28 R&D centers.
Heel fijn Paas weekend! Ruby is nu ook online te bestellen #ruby #rubychocolate http://www.ticho-chocolade.nl/product-categorie/ruby-chocolade/
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Barry Callebaut has recognized itself as a pioneer and innovator in chocolate and cocoa, worldwide.
Ruby chocolate not only satisfies a new consumer require found among Millennials Hedonistic pleasure – but also elevated purchase intent at different cost points before launch Consumer research confirms that.
“Said Chief Innovation & Quality Officer Barry Callebaut’s Peter Boone we are introducing to the market and making the new Ruby chocolate category, and it is ready to manufacturers.”
The Ruby chocolate is pas all consumers requirement around the world with Dark, Milk and White chocolate.
The Ruby chocolate provides the excellent test and fresh it is milky and sweet. To make Ruby chocolate no berries or berry flavor, nor color is added.