Twitter is helping out women by launching an ad campaign to raise the awareness of women empowerment.
Recently, Twitter launched its first ever Oscars advert. The ad displayed during the Oscar show with #HereWeAre aimed to reach out maximum people.
In this 90- second slip female celebrities can be spotted Issa Rae, Ava DuVerney, Julie Dash and Jennifer Brea. The ad opens with a line “I heard a woman becomes herself the first time she speaks without permission.”
A tweet by Twitter in favour of women empowerment goes on like this “We stand with women around the world to make their voices heard and their presence known. To bring them front and centre, today and every day. Join us as we say #HereWeAre.”
This ad clip got adverse reactions from critics which blame the social media to fall for hypocrisy. Apparently, it also got positive responses from Time’s Up and Me Too movements by spreading gender inequality and sexual harassment topics through social media.
We stand with women around the world to make their voices heard and their presence known. To bring them front and center, today and every day. Join us as we say #HereWeAre https://t.co/cN2Ik6bZU8
Though many people supported this ad by advert and shared and tweeted their thoughts on social media.
One person said: “Loved this! I hate commercials, but that caught my attention. Powerful and beautiful!”
The ad was so inspiring that it took just a couple of seconds to spread all over the social media and covered entire nation in a couple of hours. Celebrities showed their love towards ad and made their feelings reach out through social media.
Singer Kesha wrote: “There’s nothing more empowering than women supporting other women. Let’s all stand together so we’ll be unstoppable.”
Karlie Kloss said: “Round of applause to all the incredible female forces being honoured on the #Oscar’s stage tonight. And that poem… @denicefrohman #HereWeAre”
#HereWeAre was first used by Twitter CEO Leslie Berlad who used to support and speaks in favour of female speakers at CES.
#Metoo and #TimesUp spreads the same message as #HereWeAre.
The critics who denoted advert ads as irrelevant and unsuitable were trolled over the twitter.
About last year twitter remover the account of Rose McGowan’s who tweet a public phone number. Rose McGowan’s is a legitimate supporter of #MeToo movement which raised his voice against Harvey Weinstein, the man who raped her.
#HereWeAre are followers are increasing day by day, and many people are joining hands in support of this movement. Since, women face sexual harassment, gender inequality and many other problems.